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Product Overview

Cello C40BRT 40" HD Ready Smart LED TV
Made in the UK





Enjoy More With Cello

This 40" Smart LED TV is unlike any other smart TV on the market. Ready loaded with all the best catch up and streaming apps meaning you can enjoy all your favourite TV straight away. Relax into your very own world of TV entertainment with the most popular streaming apps for all the family including YouTube, Netflix and Prime video. This TV combines terrestrial channels with online streaming into one single Smart unit allowing you to enjoy what you want, when you want. Freeview DVB-T2 HD channels are also built-in. The built-in Wi-Fi allows you to enjoy easy connection to the internet. Also, multiple HDMI inputs enable you to connect to external devices such as sky boxes and games consoles with minimal cable swapping.


Experience Incredible Full HD TV

There's HD then there's Full HD. This TV has a 1080p image resolution delivering clearer and sharper images. Full HD surpasses the video quality and sharpness of the original HD TV, providing 1080 lines with progressive scanning often referred to as 1080p.


All Your Favourite Smart Apps Ready And Waiting

Never miss a TV show again with catch up apps such as BBC iPlayer, all 4 and ITV Hub as well as streaming apps like Netflix and Prime Video all preloaded.


Proudly Made in Britain

All Cello LED TVs are manufactured in the UK. This means you can benefit from a TV system designed for the specific needs of UK customers. We will support UK content and delivery like no other TV brand currently available.


Cello Smart TV

With preloaded catch up and streaming apps, you no longer need multiple set top boxes next to the TV. Netflix, Prime Video and others can all be accessed from one location.


Built-in Wi-Fi

This TV has built-in Wi-Fi for easy connection to the internet allowing you to enjoy what you want, when you want with as little hassle as possible.


Watch Digital Channels in Hi-Definition with DVDB-T2

DVB-T2 is an abbreviation for Digital Video Broadcasting - Second Generation Terrestrial. Its higher bit rate makes it suitable for carrying HDTV over terrestrial channels.


British Made LED TVs at the Cutting Edge of Technology

All Cello TVs are manufactured at our state-of-the-art factory in County Durham. From design to final production you have the assurance that Cello LED TVs are made with you in mind.


Add External Storage with the USB Connection

Universal Serial Bus (USB) allows you to connect an external hard drive or memory stick to view downloaded content or make use of the live pause and record facility in this TV.


Multiple HDMI Connections

High Definition Multimedia Interface (HDMI) is the best way to connect external devices such as your Sky box and games consoles.


Band 'A' Energy Efficiency Rating

Energy efficiency rating - band 'A'. This rating means your device should have low running costs and therefore will be better for the environment than others.


Wall Mountable

These TVs are all wall mountable. The rear cabinets are compatible with all the main VESA bracket sizes allowing you to conveniently mount the TV on the wall.


Technical Specification

Cello C40BRT 40" HD Ready Smart LED TV

Stands & Mounts

VESA Mounting Interface 100 x 100 mm
Stand Included
Stand Design Tabletop
Flat Panel Mount Interface 100 x 100 mm


Product Type LED-backlit LCD TV - Smart TV
Energy Class Class A
Power Consumption Operational 75 Watt
Diagonal Class 40"
Platform Android
TV Tuner Presence Yes
Extended PVR Yes
Video Interface Component, composite, HDMI
HDMI Ports Qty 3 ports
PC Interface VGA (HD-15)
Picture Enhancements 3D Noise Reduction, 3D Digital Comb Filter
Dimensions With stand
Width 88.338 cm
Depth 21.59 cm
Height 62.215 cm


Resolution 1366 x 768
Display Format 720p
Image Aspect Ratio 16:9
LCD Backlight Technology LED backlight
Image Contrast Ratio 5000:1
Brightness 200 cd/m²
Viewing Angle 178°
Viewing Angle (Vertical) 178°
Response Time 8 ms
Display Menu Language English, German, French, Italian, Portuguese, Spanish
Features Sleep timer

TV Tuner

Conditional Access Common Interface (CI) slot

Digital TV Tuner

Digital TV Tuner DVB-T, DVB-T2

Video Features

Electronic Programme Guide Digital EPG

Media Player

USB Port Yes
USB Ports Qty 1

Remote Control

Type Standard remote
Battery Form Factor AAA type
Battery Included Qty 2
Battery Required Qty 2

Audio System

Speaker System 2 speakers
Output Power / Total 16 Watt
Features Bass & treble control, Automatic Volume Control (AVC)
Speakers 2 x main channel speaker - built-in - 8 Watt

Network & Internet Multimedia

Connectivity Wi-Fi
Internet Streaming Services Netflix, YouTube, Catch-up TV, Prime Video


Connector Type 3 x HDMI input ¦ VGA input ¦ USB 2.0 ¦ Composite video/audio input ¦ Component video input ¦ Audio line-in ¦ Digital audio output (optical) ¦ Headphones


Power Device Power supply
Nominal Voltage AC 120/230 V (50/60 Hz)

Dimensions & Weight Details

Dimensions & Weight Details Panel with stand - 88.338 cm x 21.59 cm x 62.215 cm ¦ Panel without stand - 88.338 cm x 8.56 cm x 56.835 cm


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